The Wake Forest Chapter recently ran a new and exciting venture that was dreamed up at the 2011 Summer Institute. The Wake Forest and Vanderbilt Chapters won the Venture Competition with their idea for refurbishing coolers used by fraternities on their “Beach Weekends” and selling them on campus. The fraternity members invite girls to accompany them to “Beach Weekend” and, following tradition, the girls paint coolers for the boys.
Wake Forest collected used coolers donated by the fraternity members, refurbished them, and sold them to girls who were invited to this spring’s weekend. The chapter sold 23 coolers at an average price of $30. In total, they believe that they will profit approximately $600.
The money raised will be used to support their project in Nicaragua this summer. They will be partnering with the Penn chapter to work with a local organization, Atraves. The students from Penn and Wake Forest will be working on a project to furnish a computer lab and teach children about health and nutrition with Atraves.
The Wake Forest Chapter Leader, Ellie Meyer, had this to say on the Cooler venture:
It was a great achievement for our chapter to successfully accomplish this venture! It’s been a long process, starting with brainstorming the specific idea at last year’s Summer Institute, and leading up to delivering the completed coolers in the last two weeks. This venture was relevant to the culture of Wake Forest, and it spread our name and mission throughout campus. We are so excited because we are still such a new chapter that this venture will definitely help us grow, in terms of membership and also success, in the future.